Astro Radio Malaysia’s Tamil station Raaga has joined hands with mobile connectivity and internet services provider Digi to launch a one-year campaign to celebrate acts of kindness by unsung heroes which often go unnoticed.
Saathanai Hero-kkal celebrates and pays tribute to selfless deeds of everyday Malaysian heroes who have made notable differences in the lives of others.
Raaga listeners can submit or nominate an unsung hero they think should be featured for their achievements on www.raaga.my before the campaign ends on January 4, 2019.
The most inspiring stories will be shortlisted and interviewed on RAAGA’s Kalakkal Kaalai segment by Anantha and Uthaya.
Since the kick-off of Saathanai Hero-kkal in June 2018, seven unsung heroes from the wide pool of nominees received, have been featured on RAAGA’s Kalakkal Kaalai segment.
Among the unsung heroes featured to date are ‘Teddy Bear Doctor’ Dr S. Madhusudhan, who has provided free medical care for the homeless and for those who cannot afford basic medical needs; founder and Group Managing Director of Everest Group of Companies, Dato’ Sri Andy, who helped Typhoon Haiyan victims and provided free delivery of goods to selected charities; and, founder of Malaysian Yoga Society, Master Manisekaran, who conducts yoga workshops and classes for underprivileged children.
Saathanai Hero-kkal has also highlighted other selfless everyday heroes such as Shalini, an eco-warrior with a passion for helping those in need, who carries out recycling initiatives are donates the money she collects to cancer patients; Jacob Isaac, not limited by his physical disability, donates a portion of his hard-earned income to several Tamil schools; Mahendran, a relentless reflexology owner who, although having lost his eyesight, still puts others first by actively working in a charity for the blind; and, Puspa Rani, a fearless leader who runs a non-governmental organisation, Malaysia Independent Animal Rescue (MIAR) and with a mission to rescue abused animals.
Subramanian Veerasamy, Content Manager of Raaga said: “We are truly amazed by the kindness of our everyday Malaysians who have dedicated their lives to helping communities in need regardless of their own circumstances. We hope that by featuring these stories on air, RAAGA continues to encourage Malaysians to be a force of good. In partnership with Digi, we hope to deliver more inspirational stories to our 1.29 million listeners, through our content on multiple platforms.”
Rajeeswaran Vengadasalam, Segment Lead for of Digi’s Activation & Sponsorship said: “We hope more Malaysians will be inspired by the stories of our unsung heroes and in turn, think about how they can help bring change to their respective communities and make a difference.”