ERA fm Sarawak refreshes content

 

Astro Radio Malaysia’s ERA fm Sarawak has restructured its segments and introduced fresh content from February 1.

According to the station, the revamp was done to offer a new listening experience and allow advertising a greater level of integration into station content. 

Osha is driving 101 ERA, pronounced as SepuluhSatu ERA, from 10am to 1pm, every weekday offering local and international hits.

Syazzwani, the latest addition to the station, has been moved from the weekend slot to host #HitERA from 1pm to 4pm every weekday.

Afick & Fir Affandi will host the evening drive from 4pm to 8pm on weekdays. They will also share a prank video – KlipKan Dah Kenak on the last Friday of the month via social media and will be conducting a live broadcast out of the studio every Friday in February.

Chopie will host the weeknight show from 8pm to 12 midnight on OhaaERA.

On Saturdays from 7am to 9am, SabtuPagi ERA will air dedications.

Hafiz Nizamuddin, Astro Radio General Manager Sabah & Sarawak, said: “It is very important to keep our station’s content fresh and relevant. We are constantly creating new ideas and integrate our content to fit the need of this market. With these changes, also allows advertisers to take advantage of various other creative opportunities and partnerships that stations are able to offer in terms of sponsorships, promotions and beyond.”

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