11 October 2021 Content from BPR A positioning statement or brand message provides the words that help listeners understand a radio station’s value proposition….. (City’s) #1 Hit Music...
10 October 2021 Content from BPR This article is the second in a six part series. The real value in strategic thinking isn’t just in generating ideas or in...
9 October 2021 Content from BPR This article is the first in a six-part series. The real value in strategic thinking isn’t just in generating ideas or in making...
9 October 2021 Inovonics has been selected for audio processing with the installation of FM 90 Radio Unity, a new Community Radio Station (CRS) in the tribal Narmada...
8 October 2021 Radiodays Europe (RDE) 2021, which had been postponed due to the pandemic, is on in Lisbon this weekend. For those in covid locked-down countries, attendance...
8 October 2021 Content from BPR One of the most contentious and misunderstood areas of radio content management is commercials and the degree to which they impact radio listening...
7 October 2021 Content from BPR “The great thing about fact-based decisions is that they overrule the hierarchy.” That’s another quote from Amazon’s Jeff Bezos. What he is saying is...
6 October 2021 Content from BPR In the first part of this article about recall vs observed behaviour research we looked at the critical importance of recall-based research in the...
6 October 2021 Selling Radio Direct with Pat Bryson With a new year looming, soon you will be preparing goals for 2022. But, we aren’t the only ones thinking about next...
5 October 2021 Content from BPR Listeners of music stations usually place Music Variety amongst their most desired programming priorities. The problem is that inexperienced program directors, and sometimes experienced...
3 October 2021 According to a report by ANTARA news agency, Indonesia's Ministry of Communication and Informatics (Kominfo) has highlighted the importance of radio's vital role in providing...
3 October 2021 India’s Big FM network is celebrating independent music in the country by partnering with Hungama Artist Aloud for their latest offering ‘The Blue Mic’. Starting...
4 October 2021 Content from BPR One of the major findings in the study of psychology over the last 50 years has been what people had suspected...
3 October 2021 Content from BPR This quote comes from Michael Porter, an American academic known for his theories on economics and business strategy. He is credited for creating Porter’s Five...
2 October 2021 Content from BPR For years it was accepted that people listened to music stations primarily for music. Everything else was secondary.
1 October 2021 Content from BPR People and companies who commit themselves to the search for knowledge with the most determination tend to be the least complacent and most successful....
30 September 2021 Content from BPR Well, now I’ve got you reading this article I should clarify the title……It’s All About Gender. In 2020, PricewaterhouseCoopers (PwC) forecast that $800 million would...
26 September 2021 Nicolau Santos, President of the Portuguese Public Media Service RTP, is the keynote speaker in the opening session at Radiodays Europe (RDE) 2021, which will...
29 September 2021 Content from BPR What ingredients make a good presenter? Some people might answer that a presenter should have a pleasant sounding voice. Although a good...
29 September 2021 Content from BPR So many people sent this one through that the list is too long to publish here…. but thank you! It’s starting to become...
28 September 2021 Content from BPR Researchers at Durham University have discovered something that radio programmers have known for decades…. the age we make the strongest musical...
27 September 2021 Content from BPR Over the last few years there has been some debate about the relative merits of recall-based research vs observed behaviour data. Sadly, the debate...
26 September 2021 Content from BPR Radio stations are famous (well some infamous) for their April Fools Day stunts. And so it was for Radio Windy (now...
22 September 2021 Content from BPR Wouldn’t you like to know what your target audience is really listening to? Traditional radio ratings services measure just one thing...
22 September 2021 SYOK has announced the winners of the ‘Anugerah Podcast SYOK Merdeka Edition’, an online contest for podcast submissions held from 16 August to 5 September...
22 September 2021 Earlier this year, in February and March, the DRM Consortium conducted an extensive trial of the DRM standard in the FM band in New Delhi...
19 September 2021 On 20 December 1939, just after the start of World War II, Robert Menzies launched Radio Australia with the words: “The time has come to...
19 September 2021 Afghanistan continues to be a perilous place for journalists after Taliban took control of the country last month. Dozens of reporters have been killed in...
19 September 2021 Paul Mckenna, recently named by the London Times as one of the world’s leading and most important modern gurus alongside Nelson Mandela and the Dalai...
19 September 2021 The AIBs, the international competition for journalism and factual productions, has announced its 17th annual shortlist. Work from 83 companies is shortlisted in 21 categories, reflecting...