India’s Big FM network is celebrating independent music in the country by partnering with Hungama Artist Aloud for their latest offering ‘The Blue Mic’.
Starting October 11, the show will air Monday-Friday from 4 pm to 5 pm.
Each week, it will feature one exceptionally talented artist or band and delve into their journey, music, inspirations, passions, future plans, interactions, on-air jam sessions and requests from listeners.
Every Saturday, the ‘Artist of the Week’ will also perform exclusively on BIG FM’s Facebook handle through their property BIG Café Online to entertain and engage with fans.
The show will kickstart with Euphoria as the first band and will see many artists with their distinctive musical styles be part of the show.
Sunil Kumaran, Country Head, Product, Marketing & THWINK BIG, BIG FM, said: “Over the last couple of years, Indian audiences have turned to independent music like never before and its loyal following is snowballing by the day. We are glad to provide a platform for the renowned as well as budding talents through which they can showcase their passion and give our audience fresh content that they can enjoy.”
Soumini Sridhara Paul, Senior Vice President, Hungama Artist Aloud, said: “Today, almost everyone we know takes solace in music to relieve their stress and anxiety. At a time like this where we are fighting a global pandemic, we feel it is the need of the hour to provide our young listeners with content that they like and enjoy. Independent music has been on the rise and we are thrilled to present these talented artists with a platform that takes them to further heights.”
Singer and Euphoria’s lead vocalist Palash Sen shared: “Having been so closely associated with independent music space over the years, I am glad to be a part of the show which celebrates independent music and artists. With new artists being discovered, it’s great to see these talented voices get the opportunities that they deserve. I am sure listeners will instantly connect to the show as they explore fresh music.”