Mirchi 102.4 FM, UAE, has introduced an AI presenter.

The presenter, named AIRAH (Artificial Intelligence Radio Host), will host the mid- morning show Mirchi on AI from 10am to 1pm.

The show will cover all things technology and social media.

AIRAH is based on voice cloning technology powered by Deepsync Technologies and follows a text-to-speech format.

The voice used for cloning is that of the popular RJ Sanchari. AIRAH also have her own social media handle @Airahonmirchi on Instagram.

Brij Bhalla, CEO at Dolphin Recording Studio LLC, said: “This newest innovation will be ground-breaking in many ways in the days to come, opening newer horizons in radio. 102.4 Mirchi’s new radio innovation has ambitious plans to revolutionise the commercial radio space with its latest launch.”

Preeti Phalke, Content Director — 102.4 Mirchi, added: “Radio as we know it, has evolved from SW, MW to FM in the past few decades providing entertainment in all formats across languages. From recorded to live radio, the industry has seen a 360-degree change in its approach towards entertainment. Radio has always moved with the times controverting the death of radio.”