India’s HT Media has announced a 25% price hike for all its radio stations under the Fever FM brand.

According to the network, the hike is needed as the industry volume is back to pre-Covid levels.

The Fever Network operates Fever FM, Punjabi Fever, Radio Nasha and Radio One. While Fever FM and Radio Nasha are Hindi Contemporary Hit Radio (CHR) and Retro Bollywood stations respectively, Radio One is in the international format and Punjabi Fever is a Punjabi radio station in Delhi.

Overall, the network has 22 stations across 15 cities, reaching 35 million listeners with a cumulative digital reach of 6 million.

It has three stations each in Delhi and Mumbai and two stations each in Bengaluru, Chennai and Kolkata. It is also present in Hyderabad, Pune, Ahmedabad and in seven cities of UP.

Ramesh Menon, CEO – radio and entertainment, HT Media and Next Mediaworks, said: “Advertiser’s confidence, on radio in general and Fever network in particular, is back and that has resulted in higher inventory demand in most of our markets. We are committed to providing the best advertising environment to our customers without compromising on the content experience of our audience. The ever-increasing demand for inventory has thus necessitated the need for price increase across our markets.”