It's not about us: It's about them!
We've been espousing this sentiment for years. And yet, how much do we really know about our clients' businesses? Not much. Not enough. Especially as we move through 2020.
- Who's your target customer?
- How have you advertised before?
- What's your budget?
In today's environment we must delve deeply into our clients' needs and wants. We must know their business. We must know how their business was before COVID, how COVID has affected their business and what they foresee for the next months. Without this knowledge, how can we hope to craft an effective campaign?
I've had clients tell me that they have no doubt we can market their business because now we understand their business.
About The Author
Pat Bryson is the founder of Bryson Broadcasting International, a consulting firm that works with radio stations around the world to increase revenue by raising the skill level of their sales staffs. Her client list spans from the United States to Canada, Europe and Central Asia.
Pat has spent her entire career creating a culture of over-achievement for her stations. She began her career in radio sales, becoming one of the highest billing sales people in her market. Her career advanced to General Sales Manager, and then to Market Manager. Since starting BBI 7 years ago, she has helped hundreds of radio stations to find, train and grow great quality sales people and managers.
Pat was the recipient of two prestigious educational fellowships from the Educational Foundation of the National Association of Broadcasters: a fellowship to the Executive Development Program and a fellowship to the Broadcast Leadership Training Program.
She publishes the Bryson Broadcasting International Newsletter twice monthly, is the author of A Road Map To Success In High-Dollar Broadcast Sales and is a contributor to Valerie Geller's latest book, Beyond Powerful Radio: A Communicator's Guide To The Internet Age.
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