Kiss 92 & Hot FM ramp up activity for Nielsen survey

Singapore’s Kiss 92 and Hot FM are going all out to win new listeners during the second radio ratings period of the year.

The Nielsen Radio Diary Survey began on September 2 and ends on October 27.

Kiss 92, which targets female listeners, rose to become the number three English station in the April/May ratings “wave”.

The station appears to be on an incredible growth path, considering it only launched last September.

For this ratings period, Kiss is offfering a S$50,000 wedding package as part of a radio reality show promotion called “Kiss 92’s Perfect Match”.

Three couples are battling it out through a series of relationship, social media, and physical challenges over five weeks.

Prizes include a $10,000 wedding reception at the luxury hotel Park Royal on Pickering, a $20,000 home renovation from Icon Interior Design, and $8,888 in cash!

HOT FM took full advantage of Justine Bieber’s concert which wrapped up last week’s Singapore Grand Prix.

The station gave away several “Bieberfest 2” meet & greets on air.

In October, Hot FM will offer One Republic tickets – for their gig at Sentosa on October 29  – around the game ‘Stop and Stare’.

The station will also launch the Hide & Seek contest later in the month to win a trip for four to Phuket, Thailand with Jetstar.

The two stations are owned by SPH Unionworks, a joint venture between Singapore Press Holdings and the country’s union federation NTUC.

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