The results of the 10th SPH iink Awards 2014 were announced last Friday in Singapore with the ‘Best of Radio’ award going to a big promotional campaign for Nikon.

The ‘Nikon-Kiss 92 FM Bucket List’, saw listeners battle it out to win a ‘once in a lifetime’ experience including a chauffeur driven Bentley, a makeover, photoshoot and a Singapore 5 star staycation.

Maxus Communications Singapore was the media agency for the entry.

The company received $30,000 worth of radio airtime as part of its award.

MEC Singapore received a ‘Finalist’ prize for the Doctor In The House promotion for its client Mount Elizabeth Hospitals.

Starcom Mediavest Group also picked up a ‘Finalist’ accolade for the campaign ‘Stretch Your Dollar with Far East Hospitality’.

For each of the radio winners, SPH Radio took care of the audio production.

The theme for this year’s awards was ‘Celebrate the Imaginative’.

The awards – organised Singapore Press Holdings – originally honoured the best of print advertising.

Radio, along with Digital and Out-ofHome- were added in 2012.

Mr Leslie Fong, Senior Executive Vice-President of SPH’s Marketing Division, said: “SPH iink remains the only award that recognises the effectiveness and importance of the tripartite relationship comprising creative agencies, media agencies, and advertisers.”