From an original story by Australia’s Radio Today

Apple have today made iTunes Radio available to users in Australia, the first country outside of the US to get access to it.

Apple’s streaming music service is described as being most like Pandora in that it offers pre-set and customised stations based on artists and genre.

Apple says: “iTunes Radio is a free Internet radio service featuring over 100 stations and an incredible catalogue of music from the iTunes Store, combined with features only iTunes can deliver.”

“When you tune into iTunes Radio on your iPhone, iPad, iPod touch, Mac, PC or Apple TV, you’ll have access to stations inspired by the music you already listen to, Featured Stations curated by Apple and genre-focused stations that are personalized just for you.”

According to Apple, iTunes Radio evolves based on the music a user plays and downloads. The more you use iTunes Radio and iTunes, the more it knows what you like to listen to and the more personalised the experience becomes.

iTunes Radio is also promising access to exclusive “First Play” premieres from top selling artists, plus the ability to tag or buy anything you hear with just one click.

The platform will also offer access to thousands of new songs every week and serve up exclusive music from new and popular artists before they are available anywhere else.

Users are also able to directly purchase songs from the iTunes store from iTunes Radio.

The service is free but comes with ads and can be ad free with iTunes Match for US$31.50 (AUD$34.99) per year.

iTunes Radio is expected to be launched in New Zealand, Canada and the UK, along with 100 other countries later.