Digital radio service iHeartRadio, in partnership with TV33, has launched Chinese Hits – a new station targeted at the under 30 year old New Zealand Chinese community.

With the Chinese community experiencing a growth in Auckland, Carolyn Luey, Group Strategy & Operations Director of NZME – which owns iHeartRadio – understands the importance of ethnic radio. iHeartRadio already has 20 million songs, 450,000 artists, and 1,500 radio stations, but according to Luey there is always room for new and exciting content.

She said: “iHeartRadio NZ recognises that the Chinese community is one of the fastest growing ethnic communities in New Zealand. Chinese Hits will deliver a unique proposition targeted to fill a gap in the market for young Chinese people that will keep them entertained and connected anywhere, anytime via the iHeartRadio App.”

Chinese Hits will be hosted by the popular TV33 talent Cindy Gao, Leo Xu and Janice Tang.

It will include the latest Chinese chart hits from China, Hong Kong, Taiwan and Singapore.

Currently TV33 broadcasts on Freeview offering a variety of Mandarin speaking programmes including up to the minute news and entertainment that specifically caters to the New Zealand Chinese market.

Thrilled to partner with iHeartRadio NZ, TV33’s CEO, Timer Zheng said: “The Chinese Hits radio station combines the experience and skills of NZME’s radio programming team, iHeartRadio NZ’s digital reach and TV33’s knowledge of Chinese music trends and talent. As a result we have created a compelling proposition that provides an opportunity to reach this valuable and growing audience segment.”