Asia Pacific advertising spend on radio fell 1.1 percent in the first half of the year, according to Nielsen’s quarterly Global AdView Pulse report.

That’s against an incredible 43 percent rise in spending on internet advertising in this region in the same period.

Cinema and magazine advertising saw far bigger declines than radio at 6.5 and 5.9 percent respectively from January to June.

Overall Asia Pacific advertising expenditures rose 6.4 percent in the first half.

Indonesia, China, Malaysia, and the Philippines all contributed to the region’s ad spend growth with double-digit increases.

Global ad spend grew 2.8 percent from January to June compared to the same period last year.

Globally spending on radio held steady, falling less than a percent compared to newspapers (-2 percent), magazines (-1.9 percent) and cinema (-5.9 percent).

Latin America and Africa continue to see massive rises in revenues committed to radio.

South America saw 13.6 percent rise in the first half of the year, while Africa saw spent climb 5.9 percent.

Television and outdoor saw modest growth internationally, compared to a 23 percent rise in spending on internet advertising.

All figures Jan-June 2013 compared to same period in 2012.