India’s only international music station, Indigo 91.9, has launched ‘The Fitness Hour’ on its Bangalore station.

The show will air every morning from 7.10 am and will feature experts talking health and nutrition along with some energetic music.

Well known fitness trainer and Zumba expert Shwetambari Shetty will take listeners through fitness activities which include walking, running, cycling and functional training, while award winning celebrity sports nutritionist Ryan Fernando will advise listeners on their diet and nutrition.

Fernando’s clients include two Guinness world record holders in feats of Human Endurance, Olympic Medal winning wrestler Sushil Kumar, cricketers, a host of south Indian film stars and CEOs.

Commenting on the launch of The Fitness Hour, Satya Murthy, CEO of Indigo 91.9 said: “With over 70 percent of the young, urban Bengalureans of the age group 18-35 indulging in fitness activities, launching a programme that curates the music and helps people who like to walk, runners, cyclists and functional trainers, to set and achieve milestones in their fitness goals forms our core offering”. 

Shwetambari Shetty, the co-host for The Fitness Hour, said: “Years of IT has made lives sedentary and the pub culture has made big bellies, all this leading to many health issues. But now, Bangalore is slowly embracing fitness and we are on the path of making fitness a lifestyle and a trend. We are heading to become the fitness capital of the country.”

Ryan said: “Everyone is in a dieting race these days, which is why a show like this will help listeners understand the role of a good balanced diet. The best part is that they need not go looking anywhere. It will all be available on air.”