Eazy FM 105.5 Thailand, which is owned by entertainment conglomerate BEC-TERO and is a sister station of Virgin Hitz, is giving away $155 (5000 Baht) every hour all through March.

In a promotion called ‘Eazy Lucky Number’, the station will reward listeners with the prize money if the last digits of their mobile number match a number announced on the station every hour.

To take part, all listeners have to do is SMS the station.

If the fan whose number is announced doesn’t call back in 15 minutes, the prize money snowballs and gets added to the next hour.