Big FM wins consumer engagement awards

India’s 45-station network 92.7 Big FM has bagged ten awards at the Asian Customer Engagement Forum and Awards (ACEF) in Mumbai on April 25. 

ACEF Awards recognize excellence in the field of customer engagement campaigns and activities across Asia. 

The network’s campaign for OLX, ‘Keemat Bhi Kuchh Keemti Bhi’ won the Gold in the Best Creativity and Best Promotions categories.

‘Radio ki Pehli Picture’, the first ever radio movie, bagged top honours for Best Innovation while ‘Kudiyaan Di Lohri’, a campaign dedicated to the girl child, won for ‘Best Use of CSR’.

The station also won three Silver awards for ‘Big Chandigarh Marathon’ for Best Use of Celebrity; ‘Code Red with Richa Anirudh’  for Best Innovation and ‘Sellers Wanted’ campaign for OLX  for Best Promotion.

The two Bronzes came from its women’s empowerment campaign called ’Lagi Duniya se Shart’  for Best Innovation  and ‘Snapdeal Dil ki Deal’ for Best Promotion.

It also won the Most Admired Customer Engaging Radio Station title.

Big FM’s National Business Head Ashwin Padmanabhan said: “We are extremely proud to have won ten awards on a global platform. Our performance proves that we are on the right path, creating and working on path-breaking campaigns.”

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