Big FM ‘s music video to tackle air pollution

 

As a part of its recently launched campaign, 'Hawa Tight Hai' which intends to find feasible solutions to make India a better place to reside for future generations, India's Big FM network has created a theme song.

The song, titled 'Hawa Tight Hai' features child artists who are highlighting their concerns over the rising pollution and its adverse effects. 

In the video, RJ Khurafati Nitin in Delhi asks listeners to raise their voice against the alarming causes of air pollution in the capital.  

The two-month campaign, led by RJ Khurafati Nitin in Delhi and RJ Vrajesh Hirjee in Mumbai, focuses on looking at the persistent issue of pollution from the perspective of a child as they are the ones who are most impacted.  

While Delhi has been witnessing a severe case of air pollution, Mumbai has also been suffering from air pollution, plastic pollution, noise pollution and pollution caused due to e-waste.

Commenting on the song and initiative, a company spokesperson said: “There are a lot of conversations and noise about pollution and lots being said about people in action. But we believe that change starts with you. This also is demonstrated through tangible actions that if we put our mind to it and be participative in the change process, real change will happen.” 

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