A presenter at Indian network Big FM’s Bengaluru station has come up with a rap video to sensitize the public about the importance of voting in the country’s ongoing parliamentary elections.

RJ Pradeepaa, who hosts the recently launched show ‘Full Time Pass’, has released the video as a part of the station’s ‘Yochne Yaake Vote ok’ campaign to create awareness around how every single vote matters.

The station, which recently underwent a brand revamp with the tagline 'Yochane Yaake Change Ok', believes in bringing about a change by adopting a fresh perspective towards socially relevant causes.

The video does not support any political parties and focuses on creating awareness among people about the significance of voting and being a part of the electoral process in the world's largest democracy.

RJ Pradeepaa said: “Every citizen has the fundamental right to vote and hence, I urge all the people to execute their power by choosing the right leader for our nation by going out there to vote. Although voting is the right thing to do, it has to come from within to utilize this right. We must act responsibly and make an informed decision during the elections. We should do so to ensure a better society around us. Every vote makes a big difference to the country that we wish to see.”