Bollywood action movie hearthrob Aamir Khan is promoting his latest movie au naturel, wearing nothing but a strategically placed radio.

Khan has a weekly talkshow “Satyamev Jayate” (Truth Alone Prevails) on the Indian national broadcaster Doordarshan, which is also syndicated on the Star India network.

Khan, the star of Dhoom: 3, India’s all-time highest box office earner, covers social issues like domestic violence, honor killings, sexual abuse and female feticide in his talkshow, to combat corruption and superstitious practices.

“A lot of people told me there would be an adverse effect on my film career because I am picking very sensitive topics and showing a mirror to society that sometimes society doesn’t want to see,” Khan told Variety Magazine. The actor forged ahead anyway and the show has been a success.

Judging by the reaction of fans to the poster, his latest movie should also be a success. Within less than 24 hours of the release of Khan’s most shocking poster yet, social media has been buzzing about it.