Indian network 94.3 Radio One has changed its Bangalore station to international format and re-launched in Delhi and Mumbai – where it made the switch five years ago.

The company has also introduced a new logo and on air elements.  

According to the network, the decision was taken when it realized that there are 25 million upscale educated Indians in these three who read English newspapers and consume international television and internet in English.

It is targeting this audience by scaling up its content and allowing a ‘live inter-connect’ with the three cities, giving advertisers a unique opportunity to engage listeners across markets.

The music playlists have been rejuvenated and the content has been acknowledged exclusively by artists like Bryan Adams, David Guetta, Padmalaxmi, Chris Daughtry and Eric Martin of Mr Big.  

“We continue to super engage our upscale audience with new content on sports, current affairs, Hollywood, travel, food and other audience interest areas in an intelligent and entertaining manner,” said Anil Machado, Chief Talent and Content Acquisition Officer.

“Our new network logo combines the creativity of orange with the solidity of blue coupled with white representing the unity of purpose in all three markets,” said Saurabh Sehgal, COO, Operations.

“We are confident that both listeners and advertisers will see huge value in India’s only international radio network brand,” added Vineet Singh Hukmani, MD and CEO.