India’s Big FM network recently concluded its 'Together Against Cancer' campaign by raising a donation of over INR 1.3 million from across the country.

The initiative was aimed at raising actionable awareness and funds for those fighting against cancer during the ongoing pandemic. 

The month-long campaign was led by RJ Abhilash from Mumbai and received strong support from other presenters from across the country like RJ Jassi from Delhi, RJ Pradeepa from Bangalore, RJ Grace from Hyderabad, RJ Aaliya from Guwahati, RJ Shaina from Kanpur, RJ Nilanjan from Kolkata among others.

The network also conducted a live digital fund-raising concert with singer Sunidhi Chauhan. It created a miniseries of motivational podcasts with cancer survivors and achievers like Deepa Malik – Padmashree, Khel Ratna Arjuna Awardee and the first Indian woman to win a medal in Paralympic Games, Shivani Charak – India's top woman sport climber and Ranjeet Kumar – CEO, Team Pumpkin who extended their support by sharing their experience through the difficult times.

Sunil Kumaran, Country Head – Product, Marketing & Thwink Big said: “We know and understand the struggles that cancer patients have been facing specially during these trying times. We are glad to have done our bit to help ease their difficulties.”