India’s Big FM has once again joined hands with the Indian Cancer Society for its campaign Together Against Cancer.
The month-long campaign spearheaded by RJ Abhilash from Mumbai aims to create awareness about the dreadful disease and help raise funds for those suffering from cancer during the current pandemic.
Last year, a phone call from an 8 year old boy had compelled RJ Abhilash to launch a campaign to help fund the treatment of children battling cancer. This year, the Covid-19 pandemic has not only brought millions of lives to a standstill but also created further challenges for those fighting fatal diseases.
While discussing the various struggles that the common man faces during his show, RJ Abhilash received a call from a truck driver whose son is battling stomach cancer. The helpless father's plea urged him to initiate a campaign once again that will help the lives of many who are suffering due to lack of treatment and financial help during the current trying times.
This year, RJ Abhilash will be joined by RJ Jassi from Delhi, RJ Pradeepa from Bangalore, RJ Grace from Hyderabad, RJ Aaliya from Guwahati, RJ Shaina from Kanpur and RJ Nilanjan from Kolkata. Each RJ will champion the cause from their respective regions and help raise funds while spreading a message of hope and survival.
To create further awareness, the station has created a special segment with BIG RJ & Life Coach Dilip, who will throw light on how to help the families of these patients in living a better, happier and healthy life. Many well-known motivational speakers will also be part of the show as special guests. The network will also create a mini series of podcasts in an interview format where RJs will interact with renowned personalities who are either cancer survivors or have witnessed a close family member battle the disease. The campaign will culminate with a fund-raising live concert with a leading celebrity.
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