71 percent Malaysians listen to Astro Radio

According to the latest Nielsen Radio Audience Measurement (RAM) survey in Malaysia, Astro Radio stations swept up the top three spots with 12.6 million listeners.

ERA FM is Malaysia’s No.1 radio station with 4.8 million weekly listeners. Breakfast with Johan, Haniff & Ray attracted 2.7 million listeners while Drive had 2.6 million weekly listeners.

THR Gegar preserved its position in the East Coast as the No. 1 station with 1.8 million listeners and overall 3.7 million listeners.

SINAR FM consolidated its position as the country’s No. 3 brand and 2nd most listened-to Malay station with an increase of 62,000 to reach 3.7 million listeners.

Chinese station MY FM retained its No. 1 position, growing by 10,000 to reach 2 million weekly listeners. For the 12th successive survey, Jack, Mei Yan & Jeff continued to be the top Chinese Breakfast show in the country.

Hitz FM maintained its position as the No. 1 English station in the country with 1.2 million listeners.  Its breakfast and drive shows increased to 559,000 and 644,000 listeners respectively.

LiteFM grew by 8 percent to reach 286,000 weekly listeners while MIX fm recorded an increase of 75 percent in its weekly reach to settle at 281,000.

Tamil station THR Raaga continued to top its language segment with 2 million listeners.

Astro Radio has the strongest Breakfast and Drive shows in the country, with 7.7 million and 7.5 million listeners respectively across nine stations.

Jake Abdullah, Chief Executive Officer of Astro Radio said: “Astro Radio continues to provide innovative solution to our listeners to enjoy our content and make it more inclusive with our immersive 360° approach. We made good on that promise with the launch of Raku, Malaysia’s very own radio and music streaming service on mobile and web.”

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