ENCO returns to NAB Show with continued momentum behind SPECai, its industry-leading AI-powered ad creation platform, introducing a new wave of enhancements that further streamline how broadcast sales teams create compelling spec ads in seconds in front of their clients. ENCO continues to evolve SPECai, in cooperation with partners Benztown and Compass Media Networks, focusing on speed, usability, and creative flexibility through direct input from broadcasters.

Already in use at radio stations and networks through North America, SPECai has quickly become the industry’s most widely adopted AI ad creation service, enabling account executives to instantly generate broadcast-ready commercials with professional voiceovers, music beds and fully written scripts. At NAB Show 2026, ENCO builds on that foundation with new creative capabilities, workflow improvements, and expanded automation tools that reinforce SPECai’s position as a genuinely groundbreaking solution for revenue generation.

ENCO will also preview a new SPECai plug-in that will allow users to produce video spots that incorporate scripts and audio from previously-produced radio spec spots. Customers can use these new video spots for their digital advertising, establishing a foundation for a multi-platform advertisement workflow.

The latest SPECai updates introduce several new features that dramatically enhance both creative output and user experience:

• Multi-Voice & Emotion Control: This major new innovation now generates ads with multiple speakers, each with customizable emotional tone—bringing greater realism, storytelling, and engagement to spec spots.
• Integrated Sound Effects: Producers can seamlessly add and position sound effects within ads, creating richer, more dynamic audio productions.
• Voice-to-Voice Technology: Allows users to record their own voice performance and have it transformed into a different synthetic vo
• Enhanced User Interface & Workflow: A fully redesigned UI/UX introduces a more intuitive, step-by-step production flow, making SPECai even easier to use in fast-paced client environments.

A centerpiece of SPECai’s continued innovation is the expansion of SPECai’s recently introduced InstaSpot feature, one of the platform’s most popular features. InstaSpot allows users to generate a complete commercial instantly by simply entering an advertiser’s website URL.

With the latest updates, InstaSpot now incorporates multi-voice capabilities, emotional tone selection, and enhanced production elements, effectively delivering a fully produced, ready-to-play commercial by simply entering an advertiser’s web address. This evolution reinforces SPECai’s core value proposition: enabling account managers to walk into a client meeting and immediately create a spec spot, making InstaSpot an effective business tool.

“These enhancements are all about empowering sales teams to be more creative, more responsive, and more effective in the moment,” said Ken Frommert, President, ENCO. “SPECai has always been about speed, but now we’re adding deeper creative control without sacrificing simplicity.“

SPECai’s streamlined workflow remains central to its success, allowing users to generate scripts, select voices, choose music beds, and produce finished ads in seconds. The platform’s accessibility across web browsers and mobile devices ensures seamless use in the field, while tools like InstaSpot and LeadGenie continue to help sales teams close business faster. From quick spec creation to fully customized production, SPECai provides a complete toolkit for modern radio advertising by combining AI-driven efficiency with broadcast-quality results.

With each release, SPECai reflects ENCO’s broader commitment to advancing AI-powered workflows across broadcast environments. The latest enhancements underscore a clear trajectory: making high-quality audio production faster, more accessible, and more impactful for revenue teams. “At its core, SPECai is about helping broadcasters win more business,” Frommert added. “These new capabilities take that mission further by giving teams the tools they need to create, present and close in real time.”