According to a study by Rephonic, YouTube continues to rise as a platform for podcast discovery and consumption.

YouTube searches for the term ‘podcast’, which were steadily growing since 2012, increased dramatically with the Covid 19 pandemic.

Google Trends data over the past year for certain countries suggests that searches in Japanese surged at the start of 2022. While searches for English term ‘podcast’ are increasing at a steady rate, they remain pretty stable in Korean.

The average number of estimated weekly listeners for podcasts with a YouTube account have a slightly smaller audience on average than those without one. However, this could change in the future with YouTube reportedly offering podcasters grants of up to $300,000 to produce videos.

Rephonic also calculated that for each weekly listener of a podcast with a YouTube account, there are 15 YouTube subscribers.

But this could change in the near future with YouTube incentivizing podcasts by offering podcasters grants of up to $300,000 to produce videos.

Across categories, Wilderness comes out on top with 19 percent of all podcasts in this category having a YouTube channel. This is closely followed by Video Games at 17 percent.

On the other hand, only 2 percent of podcasts in the Chemistry, Mathematics, and Education for Kids categories have YouTube channels.