In his message on World Radio Day (WRD), the Director General of Pakistan Broadcasting Corporation (PBC), Muhammad Asim Khichi, said radio is the most effective and popular medium in dissemination of information during catastrophes and natural calamities.

He said radio had vast outreach even in the time of modern technology and in the presence of other modes of communication.

Khichi said Radio Pakistan adhered to the theme of this year’s World Radio Day, “Radio and Trust” and was known for broadcasting authentic and credible news. It received hundreds of emails and phone calls from the public about its content, which showed people’s trust in Radio Pakistan.

Highlighting its expanding coverage, he said all transmitters are being transformed from analogue to digital, which will not only increase its outreach, but also improve voice quality. This will expand its coverage area to Far-East, Central Asia, and the Middle Eastern regions.

He said in Radio Pakistan was livestreaming its transmissions, which could be accessed on social media. It has also started podcast service in 15 different categories, which could be heardon Radio Pakistan’s website.