New WorldDAB President, Jacqueline Bierhorst, has set out her vision for the next year and beyond.
Last November, at WorldDAB Summit in Munich, she set out its vision: that every person can enjoy free-to-air digital radio on the move, at home or work – with DAB+ at the heart of this listening experience.
With 2024 now firmly underway, she re-stated WorldDAB’s mission for this year and beyond: to position DAB+ as the free-to-air broadcast backbone for radio’s digital future.
Its top three objectives are:
- Sustain the core: Making sure that DAB+ stays a priority in countries where DAB+ is well established, by motivating all stakeholders to promote DAB+ and share best marketing practices, and by making sure in the respective countries the sale of consumer devices is being boosted.
- Strengthen automotive: Ensuring that all new cars in and outside the EU have DAB+ as standard in the car dashboard and keep on innovating DAB+ in the hybrid solution with our partners in connected cars.
- Develop new markets: Offering help where needed to make sure all information, knowledge and expertise is shared with new territories to roll out DAB+.
For all three points, execution and collaboration are the key to success, she said.
“These objectives will be achieved through the dedicated efforts of the various WorldDAB committees, taskforces, and the Project Office, which all work tirelessly to drive and foster cooperation with all stakeholders, and ensure the seamless execution of our initiatives, ultimately leading us toward our goals.”