An ad campaign promoting Allpest has won the 2015 Gold Siren award for the best radio advertising of the year at the 11th annual Siren Awards last week. 

The three ads in the campaign ‘We Don’t Do Husbands’, by Matt Dickson, Creative Solutions Director at Southern Cross Austereo Perth, also took out the Silver Siren award in the Radio Campaign category.

The awards, run by Commercial Radio Australia, recognise the best radio advertising in Australia.

The new evening format was hosted by Andrew Hansen and Chris Taylor of The Chaser fame at Bar 100 in The Rocks.

The quality of the ad has also been recognised by the New York Festivals of World’s Best Advertising being recently announced as a finalist in the radio category. 

The Gold Siren and the runner-up Silver Siren winners, across the Craft, Single Ad and Radio Campaign categories, were selected from hundreds of entries over five rounds of judging throughout 2014-15. They were judged by the Siren Council, comprised of creative directors and producers from leading advertising agencies and studios throughout Australia.

The Gold Siren wins airfares and accommodation, plus automatic entry and tickets to the Cannes Advertising Lions Festival in June, for Dickson and his client Allpest.

Siren Awards judge Marty Braine, from Brainestorm Digital Productions, said: “The ‘We Don’t Do Husbands’ campaign is a compellingly funny demonstration of relationship dynamics that millions of people can relate to. It’s deceptively simple and a lovely performance.”

Joan Warner, CEO of Commercial Radio Australia, said: “The creative bar at the Siren Awards is lifted every year. Matt Dickson’s very funny winning entry is a testament to the outstanding creative talent that is flourishing within radio networks. The extremely high quality of entries demonstrates the wide appeal of good radio advertising.”