Triton Digital has announced the promotion of Richard Palmer to VP of market development and strategy in APAC.

Prior to his promotion, Palmer was director of market development APAC.

In his new role, he will be responsible for driving Triton’s growth and market strategy throughout the Asia-Pacific region, while continuing to provide guidance and advice to publishers and broadcasters on the ever-evolving landscape of streaming, podcasting, measurement, and advertising technology.

Palmer noted that during his time with the company, the podcast industry has gone through an evolution that requires publishers and advertisers alike to be agile and strategic now more than ever before.

“In my focus on expanding Triton’s global footprint, we’ve pushed for new audio and measurement standards that propel the industry forward,” said Palmer.

“Guiding our clients to reach new audiences and milestones has been a highlight of my career, and I look forward to continuing that work at Triton Digital in this new capacity.”

Palmer took to LinkedIn to share the news, he wrote: “Looking forward to tackling the challenges ahead and the success that comes with overcoming them alongside the incredible team that makes Triton Digital the number one company in digital audio.”