Ryan Rathbone, National Content Director of MediaWorks NZ’s The Edge network gave tips on how to get great the best results for your radio station through winning strategies at this week's Radio Asia conference in Bangladesh..
One of Ryan’s tips is about low cost audience research:
Reply to audience emails, and when you do, ask them something about what they thought of the programs today. It is a simple way to get research from your listeners.
“Information about your audience can be free if you are smart,” he said. “Ask one key question. I usually ask, is my breafast show getting better or worse? Why?”
Khay advises not to be afraid of someone telling you something awful, you want that information. “Once you have the responses, look for trends and think about whether you need to change anything based on those trends.”
Other tips from Ryan are:
Radio can change lives. It is so powerful. Make sure that everyday, something on our radio station could change lives.
Great shows are planned, so they can embrace the unexpected. Use all the tools, planning schedule, daily rundowns, content sheets and scripts, but be ready to break away when there is somethign great.
Winning shows make noise and get talked about. Do activities, promotions and stunts that get you talked about.
Winning shows take action on feedback. You can always learn more from your audience… Stay in touch with your audience every day.
Later in the conference session Andrea Ho discussed the ABC’s latest podcast statistics. See here for more information about the Australian national broadcasters latest podcast audience research.
Shefali Chaturvedi’s topic was storytelling (pictured above).
“Stories and storytelling, there is nothing new, there is nothing old,” she said as the theme of her presentation.
“When you start listening to stories your mind becomes open. Stories are the finest form of daydreaming.”
Impactful stories should have these elements, according to Chaturvedi.
Wow
Really
Oops
Don’t tell me
Aah
Now what?
Kartini Arafin from Malaysia spoke about digital platforms.
“We produce facebook live content for our clients and push it out to other platforms.
Just because it’s a trend why should you incorporate Facebook live? asked Kartini.
The answer is because:
Audiences use it
It is available easily on smart phones
It gives an opportunity for two way communications, you can form groups, the facebook algorithm means that you can get 6 times more engagement than normal videos.
There are 8 billion views worldwide per day for facebook live videos
FB live can also double up as a promo or teaser for your radio show content
It can help you research the topic from people’s responses to your video