India’s International format network Radio One has roped in Grammy Award winning music icon Shaggy as the mentor of its ‘International Icon’ campaign.

The digital musical talent hunt show, will target evolving, global Indians who have a strong connection with International music and offer a platform to singing talent on the digital ecosystem.

Shaggy emerged in the early ’90s as the biggest crossover success in dancehall/reggae music.

As the only diamond-selling dancehall/reggae artist in music history, Shaggy has sold 40 million albums and has amassed over 1.5 Billion streams worldwide throughout his career. He has been nominated for seven Grammy Awards, winning twice for Best Reggae Album with Boombastic in 1996 and 44/876 with music icon, Sting in 2019.

He is among the top three streamed reggae artists of all time on Spotify (along with Bob Marley & Sean Paul) and his latest viral sensation, “Banana” with Conkarah, has amassed over 1 billion streams worldwide.

Most recently, Shaggy dropped his new Christmas album titled ‘Christmas In The Islands’(BMG). The collection puts a Caribbean twist on the traditional holiday cheer with 15 tracks of island-infused songs and features a host of guest artists including Joss Stone, Ne-Yo, Bounty Killer, Beenie Man, Rayvon, Conkarah, OMI, and others.

Shaggy said: “I’ve always known there’s great vocal talent in India and am looking forward to checking out your entries.”