Second phase of Red FM Bangalore’s relaunch

 

Indian network Red FM commenced the second phase of its relaunch in Bangalore with new radio jockeys and a host of celebrities.

As a part of the initiative, the station constructed a studio on the top of a 35 feet high hoarding and called it ‘Red FM Hawa Mein’ (Red FM in the air).

It also introduced two new RJs, Tuhin and Zeishah, who will be hosting two new shows KA 935 and Red Adda respectively.

Earlier, Red FM had taken all of its RJs off the air for one week as a build up to the relaunch.

The event was graced by local celebrities and the cast of upcoming Kannada film, Happy New Year, which included lead actors Diganth, Shruthi Hariharan and director Pannaga Bharana.

Nisha Narayanan, COO, RED FM, said: “As a brand, innovation is at our core, and 'RED FM Hawa mein' is an interesting way of launching our new RJ line-up with all of them going live from a hoarding.”

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