Indian network 93.5 Red FM’s Delhi station has launched a campaign to create awareness around the growing water scarcity in the capital city.

It features breakfast host RJ Raunac, popular for playing a character called Bauaa on the show.

During the 7-day campaign, he will ask listeners to nominate locations which are regular sights of water wastage through leaking overhead tanks in Delhi’s residential areas.

He will then visit these locations and water alarms will be given to people in the surroundings as a constant reminder towards water conservation.

The alarms will announce that the tank is full and the water pump should be switched off.

The initiative has been appreciated by Kapil Mishra –Minister for Water in Delhi Government.

Activist and water conservationist Vikrant Tongad has also joined hands with the station to educate listeners on growing water crises and will share interesting tips and factoids around water conservation on  air.

Commenting on the initiative, Rajat Uppal – National Marketing Head, Red FM said; “Through this initiative Red FM aims to put forward the alarming truth of Delhi’s groundwater table which is receding steadily at a pace that could lead to serious water crisis. We are going a step ahead and not only creating awareness on water conservation but also providing a solution to address it in a quirky style to ensure success of the campaign.”