India’s 93.5 Red FM recently launched a three-day tree plantation drive under its Red turns Green campaign in Delhi.

The drive was inaugurated by planting a sapling at a park in presence of station RJ’s Ashish and Rocky, Ravinder Gupta, Mayor, North Delhi Municipal Corporation; Harsh Malhotra, Mayor, East Delhi Municipal Corporation, Y S Mann, Director, Press and Information, North and East Municipal Corporations along with popular singer Daler Mehndi were also present at the event.

The initiative’s promise— ‘Har Minute Hara Minute’ (Every minute, green minute), is aimed at planting a tree every single minute supported by Daler Mehndi Green Drive and Delhi Municipal Corporations.

With Delhi’s alarmingly poor air quality worsening further during the festival of Diwali, the station launched the initiative as a part of its post- Diwali campaign to motivate citizens to become conscious about the environment and encourage them to plant more trees.

Supporting the initiative, Daler Mehndi said: “DM Green Drive is the only NGO to be included in the Chief Minister’s Task Force for the NCR region due to its massive achievement. So far we have planted more than 800,000 saplings. Getting associated with Red FM on this initiative will make sure that the message is passed on till the last mile and will definitely encourage the listeners towards making Delhi more clean and green.”

 RED FM, COO, Nisha Narayanan stated: “The air pollution level shot up over six times the safe level this Diwali. Through this campaign our intention is to make people conscious of this damage to the environment, and to encourage them to combat the menace of increasing pollution by planting more and more trees. By joining hands with the MCD we are making sure that the planted saplings are nurtured well.”