Rdio music streaming service comes to India

Rdio, the San Francisco based music streaming service has launched in India, reports TechCrunch.

In early 2014, Rdio had acquired local streaming company Dhingana – which had over 10 million users at its peak.

Rdio comes with a vast library of 32 million international and Indian songs, making it one of the biggest international streaming services in India.

The premium Rdio service will be priced at $1.99 (Rs 120) per month in India, but the company is also introducing a free internet radio player for mobiles.

Its competition Gaana offers a free radio service and premium packages priced from $3.99 (Rs 240) with a library of 3 million tracks.

Rdio’s other major rival Saavn offers a free app and gives full access to 3 million songs for $3.60 (Rs 220).

According to Rdio CEO, Anthony Bay, paid media services have faced difficulties due to rampant piracy in India, but with a growing field of options – including rival services Gaana and Saavn –offering compelling alternatives can help reduce music piracy.

“We believe that classical experience of radio will appeal to many people in India, such is the broad audience of people who just want to listen to things,” Bay told TechCrunch.

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