India’s Next Radio Ltd owned 94.3 Radio One has announced a new programming initiative called SuperWoman, featuring Bollywood actress Vidya Balan.

The 6-week program will highlight how the modern urban woman in India is a professional, a wife, a mother, a sister, a friend, a boss and so much more.

Balan will tell the stories of today’s Superwomen and the various roles they play.

She will highlight their ‘powers’ in various fields as a home maker, as businesswomen, as entrepreneurs, as social workers and many more.

The property will culminate with #SuperWoman Awards in across seven cities where the station broadcasts, where listeners will choose women who have made a difference to their city.

Speaking of her association, Balan said: “I would like to represent the super woman that resides in every woman. A woman who is aware of her power and strength, a woman who constantly celebrates the power of being a woman”

“An all-woman radio one band formed by in-house members will also sing a song that will capture the qualities of this superwoman in song and this will certainly add a buzz to the property,” added Anil Machado, Chief Programming Officer at Radio One.

“Radio One Superwoman helps build a bridge of credible content coupled with imagery of ‘today’s woman’ that every advertiser in almost every brand category wants to connect with. We are amplifying this ‘real city woman’. We are confident that this initiative will soon set new benchmarks in listener engagement using real life inspiration,” said Vineet Singh Hukmani, MD & CEO, Radio One.