India’s Radio City 91.1FM is all set to launch ‘Gig City’ – a first of its kind live radio concert.
The show will feature live multi-city simulcast of a concert featuring six well-known artists in the country.
These include Shaan, Farhan Akhtar, Shankar, Ehsaan, & Loy, Salim – Sulaiman, Ayushmann Khurana and Sunidhi .
From June 17, ‘Gig City’ will air every Friday at 6 pm with performances spread over 12 weeks.
Abraham Thomas, CEO – Radio City 91.1FM said: “For the first time experience the energy of a live concert wherever you are .Imagine hearing a Farhan Akhtar or a Shankar Mahadevan Live, sitting on your couch at home. This is unleashing the power of radio from a passive background medium to an active / interactive engaging medium.”
Kartik Kalla, EVP & Head – Programming, Marketing & AudaCITY said: “Listeners consume great content, not just platforms. Gig City gives us the opportunity to provide engaging content across, on-air and online platforms. In many ways this is different from regular radio programming playing uninterrupted music by the artists that gives a live concert feel “.