India’s Radio City 91.1FM launched a week-long initiative called ‘Kar Mumbaikar’ in Mumbai to create awareness on plastic ban which was recently implemented by the Maharashtra government.

The station invited listeners to come together to pledge against the use of plastic at a music concert featuring Bollywood singer Sonu Nigam.

Its breakfast hosts RJ Salil & Archana also took to the streets distributing cloth bags to shopkeepers, fruit, vegetable & flower vendors and others.

The campaign was initiated in Dadar Phool Market in the presence of social activist Afroz Shah, Consul General of Norway in Mumbai Ann Ollestad and BMC Deputy commissioner Nidhi Choudhari.

Urging Mumbaikars to rally for the cause, singer Sonu Nigam said: “Plastic causes widespread destruction to our environment and its ban in Maharashtra couldn’t have come sooner. I urge Mumbaikars to root for this by completely eliminating its usage in their day to day lives.”