India’s Radio City is all set to celebrate Christmas with Santa Ka Naya Jhola (Santa’s New Bag) – an initiative that aims to spread awareness about biodegradable garbage bags.

Through this campaign, the station intends to tackle the issue of people using normal bin bags that take years to decompose.

The campaign started with Radio City Mumbai’s evening show  presenters RJ Palak and RJ Harshit on urging listeners on-air and on-ground to use ecofriendly bin bags.

They have joined hands with a company that produces biodegradable bin bags, and will be distributing these across the city, urging Mumbaikars to embrace a cleaner Christmas.

Radio City's Chief Creative Officer Kartik Kalla said: “We hope that our campaign will urge Mumbaikars to reconsider their choices, kick past habits, and as we ring in the New Year, set an example for other cities to emulate.”

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