As COVID-19 continues to impact lives, Plan India, a not for profit organisation for girls and young women announced a collaboration with Radio City network to raise funds for a humanitarian response across six cities.
The 15-day campaign from June 15 to 30, will see Radio City disseminate public appeal messaging, urging its listeners to make contributions towards the Plan India led campaign.
The funds raised during the campaign period will be used to provide food and hygiene kits to the most vulnerable families across the six cities of New Delhi, Patna, Bikaner, Lucknow, Kanpur and Ranchi.
Plan India’s #HelpIndiaHeal campaign launched on April 15, is a nation-wide campaign which enlists collaboration and financial support to be able to respond to the needs of girls, young women and their families, including the most adversely affected COVID-19 population.
Through the outreach, Plan India has so far supported 65,000 families, meeting the urgent needs of 260,000 people on the ground.
Speaking about the Plan India initiative, Mohammed Asif, Plan India Executive Director said: “Plan India’s second phase of humanitarian response starts after the relaxation of lockdown and one of the agendas is to continue to provide access to nutrition to children, girls and young women in daily wage earner and vulnerable families, as livelihoods have been disrupted.”
“We understand and hope to aid families living in poverty with the availability of food. Given the adverse situation, girls and women are deeply affected, we also wish to address their health and hygiene needs. With Radio City, I am confident we will be able to reach the most vulnerable,” he added.
Speaking on this collaboration, Kartik Kalla, Chief Creative Officer, Radio City said: “We are committed to supporting the Government and various NGOs in the fight against COVID-19 pandemic. This is a first of its kind collaboration with Plan India where we are not only raising funds but making sure that the issues of girls and young women are also addressed. Through the power of our RJ’s we hope to reach out to as many people as possible and raise maximum funds to support more girls and women from vulnerable families.”
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