Apurva Purohit, CEO of Radio City – which was recently acquired by Jagran Prakashan Ltd – is joining the parent company as President. 

It the past 10 years under her leadership, she Radio City has become a leader in many of the markets it operates in, and is among the top 25 Great Places to Work across industries. 

 In her new role she will oversee the business operations and functioning of Midday, Inext, Jagran online and other print and non-print businesses besides Radio city and shall also participate in strategic decision making for the group. 

Prior to her entry into radio she launched successful TV brands like Zoom, India’s first lifestyle channel, fashioned the re-launch strategy for Zee TV and launched one of the largest media buying agencies in the country, Lodestar. 

Commenting on this development Apurva said: “The Jagran group today stands at the threshold of a historic leap as it expands its footprint to access audiences across various demographics, geographies and distribution technologies. I am very happy to be part of this momentous journey.” 

Shailesh Gupta, Director, JPL, said:“Apurva brings with her a wealth of experience in the media industry. She joins us at a time when the  Jagran group readies itself  to build further on its existing core businesses, and capitalize on the opportunities that are lie ahead in a media environment that’s being supercharged with digital, data and technology.”