India’s Radio City is collaborating with Triton Digital – the global technology and services leader in the digital audio, podcast, and broadcast radio industries, to launch RC SWAPPR, a brand-new platform dedicated to podcasts.
RC SWAPPR offers a diverse range of programmes across genres that resonate with Indian listeners, including Horror, Crime, Comedy, Love and Relationships, Entertainment, Religion, and Spirituality. Recognising Hindi and English as two of the popular languages preferred in podcast, RC SWAPPR is committed to delivering content in these languages to cater to the growing demand of a broader and more inclusive audience.
Each month, listeners can expect the addition of 150+ new podcasts, including 2–3 brand-new show properties and extended episodes of existing favourites. This consistent influx of new content ensures that the platform remains fresh, diverse, and continuously evolving.
To enhance the digital audio content of RC SWAPPR, Radio City will leverage Triton Digital’s Omny Studio platform and advertising technology.
The platform also features a dynamic leaderboard showcasing the top 10 podcasts each month, adding a layer of excitement and discoverability. Some podcasts will also be available in video format, adding a visual dimension for more immersive and entertaining consumption. RC SWAPPR is available for free to users across the globe and the RC SWAPPR App can be downloaded from Apple App Store and Google Play Store.
Ashit Kukian, CEO, Radio City, commented: “This initiative is our promise to nurturing the space with innovation and inclusivity for all our listeners across the globe. With creative use of sound, and dramatic narration to soothing spiritual guidance, RC SWAPPR is more than just a platform—it’s a movement to democratise audio storytelling. As we establish a strong content foundation, build a thriving community, and work towards global expansion, we are excited to launch a place to resort for everyone who prefers this “on-the-go” nature of podcast.”
Richard Palmer, VP of Market Development and Strategy (APAC) at Triton Digital said: “With India’s digital audio industry seeing rapid growth, RC SWAPPR is poised to take audio storytelling and listener interaction to the next level. This partnership will increase the reach of RC SWAPPR and enable the provision of high-quality, content that resonates with the global audience. This is a solid step ahead for India’s podcast landscape.”