Benztown and P1 Media Group will host a free webinar on Thursday, November 3, 2022, for radio professionals around the globe, entitled How to Be Creative, Have Fun & Create Two Massive Brands – What We Can Learn From Radio in Australia.
The webinar will be hosted by Andreas Sannemann, CEO, Benztown, and Ken Benson, Partner, P1 Media Group, and features UK and Australia radio programming pro, Paul Jackson of Sydney, Australia’s Paul Jackson Media, architect of Australia mega brands Nova and Smooth.
This is the 26th in the webinar series from top radio experts from around the world.
Paul Jackson started his radio journey at a young age in Glasgow, Scotland, where his father worked on Radio Clyde.
Following in his footsteps, Jackson quickly moved up the ranks and landed his first PD position in Kent, England, followed by the legendary BRMB in Birmingham.
Due to his enormous success, he was elevated to Regional Program Director.
He was then off to London and named Chief Exec and Programme Director at Virgin Radio, then moved to Group Programme Director role at the world-famous Capital FM and X-FM.
After conquering the UK, Jackson moved to Sydney, Australia, where he spent the last 12 years building the Nova and Smooth Radio brands, growing the total audience from 2.5 million to over 5 million listeners.
Recently, he launched Paul Jackson Media, specializing in music and radio consulting, and he continues to work closely with Nova and Smooth.
In the 40-minute webinar, Jackson will share his insights and keys to success, including:
- What it was like to work for Virgin Radio in the UK, including a look at Richard Branson’s “Challenger Mentality.”
- How he took Nova from last place to first place in Sydney.
- How he launched the Smooth Network, an AC brand in Sydney and Melbourne – and grew the audience from a two share to over an 11 share, driving the station to #1 in both metros.
- How he convinced Michael Bublé and later, Sam Smith, to be the face of Smooth’s marketing, including some great tv ads.
- What role imaging has played in building his successful radio brands.
- What contemporary music trends he sees in Australia, and how he is optimizing them.
The webinar takes place Thursday, November 3, 2022, at 10:00am PST/1:00pm EST/6:00pm CET.