‘Power of Radio’ at India Radio Forum 2018

7 April 2018 · News

 

This year’s India Radio Forum – the annual one-day industry conference will host a session titled ‘Power of Radio’.

The conference is set to be held on May 18 at Gurugram, Delhi NCR.

The panel discussion, moderated by Abraham Thomas, Chief Executive Officer – Radio City 91.1FM, aims to create awareness about radio as a powerful medium for both consumers and advertisers.

Panelists will discuss the findings of a recent report by Nielsen commissioned by Music Broadcast Limited, to understand the media consumption habits of audiences across Metros & Non-Metros.

The study highlights the growth potential of the industry, the Indian radio industry beating global trend and much more. The survey also answers most of the questions like:

  • ​Which medium is favoured by the audience as the most trusted and credible source of information?
  • Which sector gets the most ROI from which medium?

Which is the most used platform to hear music? 

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