Timi Siytangco, from Acast Singapore, shared results from the Acast Sounds Smart Southeast Asia 2023 report about podcast listening and trends in South East Asia.

When the aim is to monetise podcasts, data is one tool that can be used to persuade sponsors and advertisers.

The report found that 53% listen to podcasts daily or multiple times in a week. This is equivalent to 30-120 minutes of attention daily . Podcasts accompany the listener through the day.

Sales pitch tips:

– People look forward to listening

– Instead of passive listening people usually listen with focus.

– People choose podcasts to fuel their minds 

– Brands can be part of the conversation, with authenticity and relevance

“Remember that podcasts drive consideration, word of mouth and conversation,” said Siytanco.

The Acast report is available here