11 October 2012 Here are some basics for hosts & interviewers from regular radioinfo contributor Valerie Geller. Don’t miss seeing Valerie as she presents Beyond Powerful Radio at...
30 September 2012 Did you know that male voiceovers sell cars better than females? Or that female voices are more suited to technology commercials? Did you realise that...
23 September 2012 The online radio show – A lot of talented, experienced broadcast professionals now choose to do their shows online rather than on-air. The beauty of...
12 September 2012 Your credibility as a station may be all you have that differentiates you from all the noise - clutter and plethora of "citizen journalists" Quoting...
5 September 2012 by Abe Udy, Director @ Abe's Audio. Radio advertising is a powerful way to talk one-on-one with each listener, regardless of where they are, or what they're...
24 August 2012 by Abe Udy, Director @ Abe's Audio. Directed voiceover sessions can help make ads really stand out, because you get to communicate to the voice exactly the...
23 August 2012 If you work in talk, you already know it's not just "radio" anymore. You work as a communicator to grow audiences across all platforms.
11 August 2012 Welcome to the Weekly Brainteaser from Credo Reference. This week: General Knowledge Here is another of our popular general knowledge quizzes, which test the...
10 August 2012 Create Powerful Radio - Speak visually: "Don’t tell me the moon is shining; show me the glint of light on broken glass." ~ Anton Chekhov ...
3 August 2012 The Voice – it's the one piece of essential equipment that announcers and voice over talent must have to be effective broadcasters. Obvious as that...
30 July 2012 Directing voiceover talent can result in a producer getting their best work. Even the most professional voice-overs who record remote sessions and self-direct themselves on...
26 July 2012 Just because you have a plethora of instant messages coming in, does not mean you have to use them all. The same “powerful radio” standards...
20 July 2012 I was reading the Sydney Morning Herald yesterday and saw a review on a new mobile app, LaDiDa. I quote..."Can't carry a note? Neither can...
16 July 2012 Following on from our London Olympic Games story last week, we take a behind the scenes look at how Games coverage is planned with former...
12 July 2012 Creating powerful radio means that you can never be boring. And that goes for callers as well as hosts.
9 July 2012 We all want our ads to stand out on air, so here are a few ideas that might spark some creative magic in your script writing. from...
29 June 2012 If you take callers on your show, you already know a great one can make a show; a boring or bad call can kill it. When...
24 June 2012 There’s nothing yet like it in Australia. Maybe there should be.
20 June 2012 "Everybody complains about bad writing." Broadcast journalism trainer/author Deborah Potter, who runs NewsLab, worked for years as a reporter for CNN and CBS-TV and Radio....
15 June 2012 Marketing guru Seth Godin blogged this week on seven marketing sins, and shared what he thought businesses should not be doing with their marketing. There's some gold...
12 June 2012 Advice from Americas newswriting guru, Mervin Block Anyone who writes knows it’s much harder to write shorter, but less is often more effective. Listeners need,...
7 June 2012 Radio Imaging is the glue that sticks a radio station together... but often it’s the last thing planned for in the yearly budgeting and staffing...
6 June 2012 Nicki Minaj has waged a war on US radio station Hot 97 after one of their DJ's insulted her at a concert she was due...
4 June 2012 “We are all in sales” Those are the words of international sales consultant and trainer Pat Bryson, president of Bryson Broadcasting International. Bryson, who is...
31 May 2012 Here's a great quote from Tom Peters:"Too many people risk their life savings on a not very original idea. No, I don't mean that you have...
27 May 2012 Do you know your audience? How are News/Talk listeners using radio and other media? You may be surprised. Fred Jacobs, President of Jacobs Media, who...
21 May 2012 I’ll never forget the day. I was waiting in a slow moving line at the bank.
17 May 2012 A T-Shirt slogan said it best: "If you want Me to listen to You, then You have to listen to Me." Twitter (and Facebook, among other...
15 May 2012 Can an established station be re-branded to get a younger audience? Joint Communications President John Parikhal, who is also a "Beyond Powerful Radio" contributor and...
10 May 2012 The difference between a good voiceover and a great voiceover is actually a lot less than you might think. When I'm talking with a would-be...
