Singapore’s SPH Radio recently launched ONE FM 91.3 to target male listeners over 30.

SPH Radio also manages and operates UFM 100.3 and Kiss92 – a female-targeted station .

ONE FM’s name was chosen by the target audience, reflecting the fact that it’s the only station of its kind.

It will offer music, sports updates and men’s lifestyle news.

Its morning show – called ONE FM’s #2 Breakfast show – will be hosted by Part-Time Pete from 6 am to 10 am.

DJ Desiree Lai, who has moved from over from sister station Kiss92, will be the host from 10 am to 1 pm and Melody Chen will be on air from 1 pm to 4 pm.

The evening drive show, ‘The Escape Plan’ with Shan Wee and Cheryl Miles will air from 4 pm to 8 pm.

Joshua Simon and Jill Lim wrap up the day with ‘The ONE FM Reality Check’ from 8 pm to 12 midnight.

Sim Hong Huat, General Manager of SPH Radio, said: “After reviewing the radio landscape in Singapore, we found a gap in the market and jumped at the opportunity to create a station unlike others here.”

Jamie Meldrum, ONE FM and Kiss92’s Senior Programme Director, said: “The whole ONE FM team is all charged up to deliver a great station for the guys, and this is just the beginning.”