Software solutions provider NETIA announced two new appointments that will enable the company to further develop its significant presence in the Middle East and Africa (MEA).

Adel Hamla has been named the company’s sales manager for the MEA region, a position in which he will supervise NETIA’s MEA client portfolio and lead continued development and implementation of sales in this area.

Hamla joined the Orange group in 2009 as a sales representative specializing in IP and integration and three years later transitioned into the position of sales engineer specializing in communications solutions. His expertise in audio, software, and IP and his skill in integration, service, and identifying new prospects helped him to earn the Orange Business Performance Challenge Award for five consecutive years.

Abderrahmane Bessaih will oversee business development in MEA, a role in which he will leverage his extensive knowledge of the region and its business climate to guide NETIA’s ongoing growth there.

Bessaih is a broadcast industry veteran whose early career included positions in international operations at NETIA. More recently, as founder and managing director of BroadcastVision, he has specialized in the study and analysis of customer needs, selecting technology and providing solutions targeted to his clients’ specific requirements. Bessaih also has held key MEA business development roles at Newtec and Level 3 Communications.

“Adel and Abderrahmane are both very familiar with NETIA solutions and the markets we serve in the Middle East and Africa,” said Jérémie Mekaelian, head of international sales at NETIA. “Adel excelled in both sales and technical roles with the Orange group, and Abderrahmane has a wealth of experience that includes shaping the early growth of NETIA’s international business. Working together, they will be tremendous assets to the company and our growing customer base across the MEA region.”