In order to communicate to marketers how radio can deliver, one of India’s largest radio networks 92.7 Big FM, has launched its ‘Plan Smart, Plan Big’ campaign.

The 6 week initiative is being rolled-out through radio, print, ambient and digital platforms with four value propositions – impact, insight, reach and innovation.

BIG is also arranging roadshows across many of its 45 markets.

The campaign also makes use of mobile apps, in-flight media, in-lift branding and merchandising.

BIG claims more than 43 million listeners across 45 cities, 1200 towns and 50,000 villages.

It has also bagged seven New York Festival Awards, nine Golden Mikes, three Emvies, nine India Radio Forum Awards, while delivering an exceptional experience to partnering brands.

Ashwin Padmanabhan, Business Head, 92.7 BIG FM elaborated on the campaign saying: “Plan Smart, Plan BIG is part of our endeavour to assist our business partners in making well informed decisions to get optimal returns for each buck they spend with us. Through this campaign we look forward to strengthening our collaborations with our long standing partners and look forward to having newer marketers ride the airwaves with us”.