India’s Radio City 91.1 FM and television network NDTV have partnered to bring the channel’s ‘The Property Show’ to radio.

‘The Property Show on Radio City’ will be aired weekly and give listeners the latest news and developments in real estate.

Hosted on NDTV by Manisha Natarajan, ‘The Property Show’ features leading thinkers and opinion makers.

Last year, NDTV had ventured online by launching an official website called NDTV Property.

The initial focus of the radio show will be on Mumbai and Delhi, the top two cities when it comes to real estate in the country.

Announcing the partnership, Vikram Chandra, Group CEO, NDTV, said: “The NDTV-Radio City 91.1FM partnership will be bringing another dimension to information about the real estate industry.”

Commenting on the alliance, Mr. Ashit Kukian, President & COO, Radio City 91.1 FM said: “This alliance is an important milestone for both TV & Radio. It is a testimony of how meaningful content integration can trigger great consumer experience along with ringing in revenues.”