Indian network MY FM, the radio division of the Dainik Bhaskar Group, recently took its radio reality show ‘Paiso Ka Ped’ (Tree of Money) to Nashik.

MY FM 104.2 FM had launched in the city in January this year.

The month-long campaign, which was broadcast live on the station, gave a chance to listeners to win from an actual money-tree placed in a local mall.

It saw more than 5000 registrations, followed by an audition where top 20 finalists were selected.

The contestants had to hold a specially fabricated tree made with coins and currency notes and whoever managed to hold it for the longest duration would be the winner.

After 73 hours, the winner Abhishek Lahare, an Engineering student walked away with prize money of $4667 (Rs 300,000).